Rob Bell and Flannel, developed an idea to produce a series of Christian-based short films. As a small, non-profit company, Flannel chose to do the right things for the right reasons. Thus, the branding of this series was critical and the packaging needed to be creative, consistent and concise.

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Johnson Controls, Inc. (JCI) posed the challenge to the creative minds and marketing talent at Fairly Painless Advertising (FPA) to design a clever, interactive marketing tool to help convey a fair amount of research data in a unique way.

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SVH, a Multi Packaging Solutions Company (MPS) and Praxis teamed up to develop an expertise in the market of Rx patient starter kits. The following case study illustrates how we worked together to accomplish the customer’s goal.

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